![]() ![]() states that currently do not have non-discriminatory laws in place. What’s more, each foot of the slide represented one of the 30 U.S. The call to action was even written down the side of the structure. Not only was $10 donated to the Human Rights Campaign (HRC) for each ride, attendees were encouraged to take action by “sliding into their senators’ DMs” to voice their support for the legislation that would legally prohibit LGBTQ discrimination nationwide. While it was a lighthearted concept, it carried a weighty message-all the way down to the bottom. The Pride Slide was open to anyone and everyone in the Tri-state area, so long as they stood 42 inches or taller, for safety purposes.īut this was no run-of-the-mill slide. That’s right, consumers were invited to embark on a 30-foot ride in the middle of Manhattan. Setting up shop in Manhattan’s Flatiron district, the brand erected a rainbow-themed, 30-foot-tall Tinder Pride Slide. And in true Tinder fashion, the dating app delivered an activation that was as fun and vibrant as its brand. The legislation, if passed, would put an end to long-held discriminatory practices. In honor of World Pride, which commemorated the 50th anniversary of the modern LGBTQ rights movement, Tinder wanted to rally support for the Equality Act. The Bell was a fan’s paradise turned social media juggernaut that not only inspired more than 1.2 billion social media impressions, it drove the highest in-restaurant visits for the quarter.Īnyone hungry? Let’s hit the drive-thru, grab a chalupa (extra hot sauce, please) and head back to August 2019 for a tour of… The Bell. From live, poolside performances and movie nights, to build-your-own breakfast room drops, to a salon, a merch shop and all the Taco Bell you could eat, guests got to experience a taste of the Taco Bell they know and love-but with a luxurious twist. ![]() The Bell: A Taco Bell Hotel and Resort was a five-day hotel takeover in Palm Springs that immersed paying-yes, paying-attendees in everything they love about Taco Bell, and then some. Taco Bell treats fans to a once-in-a-lifetime ‘tacoasis’ that fueled appetites, brand affinity-and sales ![]() Campaign: The Bell: A Taco Bell Hotel and ResortĪgencies: Edelman, United Entertainment Group ![]()
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