![]() ![]() Just large images, a short comment and a ton of engagement. The pages I saw didn’t have anything on there that was trying to sell stuff. If you go to these facebook pages and scroll through the different posts you’ll see the following: The posts make you feel good ![]() Let’s look at Chips Ahoy! Take a look at these posts: I followed them on Facebook and studied what they do intensely. On a few other google searches I found Green Mountain Coffee, Chips Ahoy!, and a few other companies. ![]() I found a list on the VaynerMedia website that included: GE, Monopoly, Dove. How could I know which ones? How about the companies that are paying Gary. I decided to follow a few different companies on Facebook who are doing things right. I followed the Chips Ahoy! facebook page during my “Ken Mazaika Likes Snacks” experiments and they had some pretty interesting stuff. Nothing is native, everything just links to blog posts, or webinars, or “buy my stuff”, zero jabs. Companies having no idea how to provide value. I looked around facebook, seeing all the same garbage. I’d love to learn everything, but diving in and intensely focusing on one thing at a time is the only way I can master it before moving on to the next thing. I’m most interested in understanding Facebook first. Instead of seeing companies that were doing a lot of things right and the details about how to improve it, I wanted to see the companies that were just killing it and emulate what they’re doing. Also I think it takes about a year for a book to come out, so even though the book is new, it’s still not completely cutting-edge due to the nature of the book medium. That means the people right now who are marketing like 2010 are doing a pretty decent job. Here’s what I disliked about the book: if you believe what Gary says that 99% of marketers are marketing like it’s 2004, and the only thing you need to do is market in the year you live in you realize how off most people are. There was a good analysis of who did things right, who did things wrong, and how to improve them. Because the only reason they are trying to produce value is to disguise a sale, rather than authentically giving for the sake of giving Question #2: Who is actually doing it right? ![]() Even with people who are on the ball with facebook - take for instance One Month Rails, the CEO tweeted at us within 24 hours of us running an ad saying our product is an awesome next-step for students of their One Month Rails program:ĩ9% of Marketers are completely unable to produce value even when they try hard. Why aren’t people using facebook dark posts? Paying for jabs on the facebook is something “nobody” (ok, nobody who is marketing like 2004, which is basically everyone) is out there doing and I think it’s something that is going to rock-my-face off on conversion rates for my business. You could build facebook audiences to people who have opted-in to your mailing list, but not converted yet, etc. Where this get’s really powerful is the fact that you can target facebook posts by email addresses. So if you pay facebook a small amount, you can target based off all the same stuff you do when you’re running a regular facebook ad. It seems the other tactic is to leave the post unpublished, and show it as an ad to an audience that you can target based on. So this type of a facebook dark post is good for a solid right-hook, getting the user to jump off of facebook and do something that you tell them to do. You can make it just an ad, but will never get organic distribution, but the other option will publish it to the page. You can see there are two different ways you can use the facebook dark post. The single, number one, best tactic to sell stuff, and convert, and do business on the Internet, right this second is on Facebook dark posts and one good-looking dude with a great beard is the only person in this room, who is executing, and that my friends is the single thing that I think about every single day. In a huge audience of professional marketers only a single guy had posted more than 20 facebook dark posts. I would be tremendously grateful if you sent any corrections to Question #1: What the hell are facebook darkposts?Īnd if they actually live up to the hype, why is nobody using them?Īt Inbound Marketing UK 2014 Gary gave a presentation about Facebook Dark posts. Keep in mind, I have almost very little experience with this stuff (like most other people out there too), so there probably will be some mistakes or error. I read the book, had a few questions, and had to spend about 2 weekends researching to figure out these questions. It will change your entire perspective on selling shit, which is what everyone does in some shape or form every single day. If you haven’t read Gary Vaynerchuk’s JJJRH, you’re seriously missing out. Jab, Jab, Jab, Right Hook: The Missing Chapter ![]()
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